Automate and advance

InsureAdvantage: The right individual market solution

Connecture has years of experience providing easy-to-use, intuitive solutions to carriers, enabling them to sell to individuals who make their own health insurance choices.

InsureAdvantage allows you to connect to your consumers in an engaging manner, helping to build the relationships that are essential in selling to the Individual Market. It incorporates educational tools to help reduce confusing drop-offs and decisioning tools to simplify choosing a health plan.

Streamlined direct-to-consumer sales

Its consumer-facing pieces are customized to your brand and adapted to microsites according to different campaigns, demographics, or other specifics. And a seamless shopping experience is always ensured – the transition from your marketing materials to InsureAdvantage is undetectable to the consumer.

Help, built right in

InsureAdvantage’s built-in help functionality educates consumers on health insurance lingo, helping to reduce frustration, error, and call-center volume. And because our products are developed with the end-user in mind, InsureAdvantage allows you to offer the market’s best possible user experience.

It’s a fact: The Individual Market is growing, and carriers need to maintain a competitive edge. Keeping up with MLR mandates will require automation in order to make the direct-to-consumer market feasible. And that’s why we’ve made sure that InsureAdvantage is built so that you can respond to whatever the market demands.

Why InsureAdvantage is the leading automation solution:

• Most Secure and Accessible – InsureAdvantage meets or exceeds all security regulations, while offering Web-based anytime, anywhere accessibility for users. Web-based administration tools also allow for quick updating to accommodate changes in the market and easy rollout to brokers and consumers.
• Best User Experience – Designed by top usability experts and extensively tested, the InsureAdvantage interface provides intuitive functionality to boost productivity and quality for internal users and ensures a positive experience for external users, increasing traffic and conversions, while reducing call center volume.
• Strongest Direct-Sales Support – Consumer-facing pieces dovetail with your brand for a seamless shopping experience. Microsites can be targeted for specific ad campaigns, market demographics, and other users.
• Most Comprehensive Reporting and Analytics – InsureAdvantage supports standard and ad hoc trend and sales reporting, real-time status updates and actionable items, and Web analytics to effectively evaluate your marketing efforts and increase ROI.
• Easiest Implementation and Maintenance – Connecture has a proven track record of fast, flawless, cost-effective, on-time implementation. A wealth of administrative self-service tools lower your cost of ownership, while allowing you to respond quickly to market and regulatory changes.