The individual mandate will drive consumers to you. Are you ready?
Many carriers will see reform as an opportunity to grow their individual market and are going to need the technology to reach these new consumers online. The mandate for individuals to be insured will drive millions of consumers to insurance carriers for coverage. Subsidies will determine whether those individuals come through Medicaid, exchanges, or standard commercial coverage.
Connecting directly to the market will be more important than ever as millions of individuals take control of their own health insurance needs for the first time. Already, more consumers are shopping online for individual health plans to replace or supplement existing coverage. Some go through brokers, some through carriers, and some through public and private online exchanges. All demand responsiveness, convenience, and personalized service.
Software products and consultative services that set up a carrier to market to individuals online, whether direct-to-consumer or through brokers, will answer this need in a manner that educates the consumer, guides them through plan selection and the quoting process, brings health insurance to a forum they respond to, and does it all within the carrier’s own brand requirements.
Connect with consumers
Our products are perfectly positioned to answer this need. ConsumerEdge™, Connecture’s new package of products and services, brings carriers and individuals together online in a dynamic, engaging environment. Products like Plan Advisor and Conversational Plan Advisor up the educational aspect of a carrier’s website, making it easy for the consumer to select the plan that best fits their needs, while click-to-chat, click-to-call, co-browsing, and mobile broker functionality increase customer service, improve consumer relationships, and greatly enhance close rates.
Find out more information on all of the products and services included in ConsumerEdge™.
Analytics and segmentation
In today’s health plan marketplace, consumers are finding that they need and want to use the Internet in their health plan decisions. The increasing complexity of coverage options and the more stringent regulation of policies are guaranteed to cause confusion among the public. The public needs the Internet to research the right plan.
With the rising sophisticated tastes of the Internet consumer, companies are learning that their Website must not only exist but stand out. By using trend and performance metrics, you can measure your systems performance, collect data of your consumers’ experiences on your Website, analyze what pages have the most impact, and determine which marketing campaigns are effective and where potential sales are being lost.
Another aspect to analytics is the segmentation of the visitors to the site. Segmenting visitors is the best way to identify trends. The trends of individual consumers versus the trends of human resource executives, employees, brokers and underwriters can be tracked and measured.
Additionally, consumer engagement products such as Plan Advisor and Analytics will allow carriers to analyze consumer preference in plans. This allows carriers to create new plans based on direction received through direct consumer engagement and to report on plan performance based on demographics, marketing campaigns, and other information gathered through analytics and reporting.
Not only does Connecture offer analytics functionality within the InsureAdvantage suite, but we’ll also help you determine Key Performance Indicators and get you set up with real-time, customized dashboard reporting so you can see how your business is doing at a glance.
Quickly evolve and adapt to market demands, new policy requirements, restrictions, and regulations
Even with new regulation, insurers will be able to continue rating on certain factors such as age and tobacco use. Technology that can be reconfigured once new regulation has taken effect makes it both an excellent investment for current business practices and a flexible, sustainable technology for whatever regulatory environment the future holds.