Automate and advance

Contain administrative costs and meet new requirements

Certainly a big change will be the need for carriers to meet minimum dollars spent on clinical services and quality of 85 percent in Large Group and 80 percent in Individual and Small Group. This will necessitate that carriers continue to improve efficiency in the small end of the market. This can best be achieved with straight-through connectivity between the marketplace and back office systems, and the elimination of as many touch points as possible.

By streamlining front- and back-end systems, health plans will be able to reduce their administrative costs to comply with minimum medical loss ratios. Integrated marketing campaigns, coupled with smart transactions and Web analytics will offer insight into marketing and sales decisions with the ability to track and improve conversation rates.

Giving more control to your customers not only improves their satisfaction, but when paired with full integration to back-end systems also reduces a health plans’ administrative burden. Virtually instantaneous case installation, fewer errors, and reduced resource requirements are just some of the benefits that an integrated sales technology solution offers.