February 9, 2010
Meg Riddle
Marketing Specialist
262.408.3865
mriddle@connecture.com
Atlanta, GA – February 9, 2010 – Connecture, Inc., the leading provider of Web-based sales, service and
process automation solutions to the health insurance industry, today
announced a marketing, technology, and reselling partnership with
MedicareCRM. Through this partnership, Connecture and MedicareCRM can
offer customers an integrated solution via a series of real-time
integration points between their online software platforms. The
agreement also allows Connecture to resell MedicareCRM as part of the
InsureConnect sales automation suite. The joint offering addresses the
health insurance industry’s need for data-driven automation across all
marketing, sales, and enrollment operations. The advantage for health
plans is that the combined end-to-end solution will dramatically reduce
acquisition costs and processing time while improving accuracy and
increasing customer satisfaction.
MedicareCRM provides Medicare Advantage plans with a complete
end-to-end member acquisition platform. The solution includes marketing
analytics, sales automation, enrollment and compliance tools, which
fully integrate with federal systems at the Centers for Medicare and
Medicaid Services (CMS). “As healthcare reform becomes more of a
reality, we have seen an increase in interest over the last year for a
Medicare-centric CRM solution for our clients with a Medicare Advantage
plan,” said David Sockel, Senior Vice President of Sales and Corporate
Development for Connecture. “Regardless of potential impacts from
healthcare reform, health insurance carriers continue to evaluate
technology solutions that will help facilitate new membership growth
more efficiently, particularly in the Medicare Advantage market
segment. Our partnership is a natural fit, and we’re confident our
combined solution will provide our clients the process efficiencies,
membership growth, and customer service that they expect.”
“Our MedicareCRM platform was designed to drive down member
acquisition costs for Medicare Advantage plans,” said Gene Devine,
Executive Vice President of MedicareCRM. “Dovetailing it with
Connecture’s offerings will only go to further bolster the powerful
suite of tools available for managed care organizations to control
their margins. Medicare Advantage plans are facing a reduction in
reimbursements, so it’s vital that they increase their focus on
efficiency and accountability in their marketing-to-enrollment supply
chains. This partnership will not only accelerate enrollment growth,
but also do so at lower acquisition costs without sacrificing a plan’s
concentration to CMS compliance requirements. That is exactly where
Connecture’s service offering fits the MedicareCRM mission,” Devine
said.
About MedicareCRM
MedicareCRM is the most trusted solution among managed care
organizations for compliant automation of marketing, sales and
enrollment operations. Engineered by leading health insurers, in
cooperation with the Centers for Medicare and Medicaid Services (CMS),
the MedicareCRM platform has proven to dramatically lower member
acquisition costs while promoting compliance, enrollment growth, and
member retention. MedicareCRM offers product platforms for Medicare
Advantage, Medicaid, S-CHIP, Medicare Supplements, as well as for
commercial lines of business. MedicareCRM is currently in use by 25% of
the fastest growing Medicare Advantage plans in the country according
to Oppenheimer & Co. For more information, call Gene Devine at
954.691.2185 or visit the MedicareCRM Web site at www.medicarecrm.com.
MedicareCRM has offices at 400 E Evergreen Blvd, Suite 101, Vancouver,
WA 98660 and 1350 N. Federal Highway, Pompano Beach, FL 33062.
About Connecture
Connecture is solely focused on delivering integrated Web-based sales, service and process automation solutions to the health insurance industry. Connecture has automated elements of the insurance sales and service process for over 80 health plans and insurers, and its InsureConnect suite of solutions currently supports the sales and servicing of 11 of the 20 largest health plans and insurers in the country. Its industry-proven solutions encompass the entire spectrum of multi-channel insurance sales and services for small group, large group and individual markets. Connecture offers an end-to-end business process transaction platform consisting of focused modular applications that fully integrate with existing systems. Connecture’s solutions have proven to deliver increased sales, enhanced broker loyalty, improved back-office efficiencies, lower customer acquisition costs, and decrease overall operating expenses. For more information, call Meg Riddle at 262.408.3865 or visit the Connecture website at www.connecture.com. Connecture has offices at 101 Marietta Street, Suite 1600, Atlanta, GA, and at One Riverwood Place, N17W24222 Riverwood Drive, Suite 330, Waukesha, WI.